PRESS RELEASE

Industry Veterans Launch Stryde Solutions Redefining Partner Development Support to Accelerate Channel Revenue Growth for Enterprise Clients

[Santa Rosa Beach, FL] – [September 12, 2025] — Today marks the launch of Stryde Solutions, a next generation Partner Development Services and Solutions firm founded by seasoned industry leaders Kristin Taner, M.A. and Taylor Salazar. With a mission to deliver agile, outcome-driven partner programs, Stryde Solutions empowers enterprise companies to grow faster—with less risk, more speed, and measurable ROI. The company is built to efficiently accelerate customers’ channel and alliance revenue goals by leveraging a powerful blend of people and technology.

With over 30 years of combined experience in enterprise sales, marketing, and channel leadership, the co-founders are introducing a smarter, cost-effective model for partner development—offering strategic services that eliminate traditional hiring overhead while driving measurable business outcomes.

“Partner ecosystems are becoming increasingly more complex, with enterprises under growing pressure to unlock new revenue streams and strengthen their market reach through strategic partnerships,” said Kristin Taner, Co-Founder of Stryde Solutions and former Chief Marketing Officer at a leading SAP managed services provider. “At Stryde Solutions, we help clients scale their partner programs by combining automation, proven strategy, and expert execution—to drive real sales growth for our clients.”

Co-founder Kristin Taner brings over two decades of experience in corporate marketing and sales enablement, including 15 years dedicated to SAP ERP software, managed services, and cloud technologies. She has worked with some of the largest technology brands in the world and notably has earned back-to-back Google Cloud Partner of the year for SAP awards.

Co-founder Taylor Salazar, a veteran enterprise sales leader, has achieved over 500% quota attainment across multiple years and is known for her deep, trusted relationships with top cloud partner sales organizations throughout the U.S. Her expertise lies in building strategic alliances and sales ecosystems that generate repeatable, scalable revenue.

“Stryde Solutions is mission built for companies that need more than introductions—they need measurable revenue growth. Our approach goes beyond networking by empowering organizations to accelerate pipeline development, strengthen alliances, and drive scalable, long-term success,” said Salazar. “We embed into your organization as an extension of your internal team, apply proven processes that ultimately accelerate results.”

Stryde Solutions provides a comprehensive suite of Partner Development Services & Solutions, designed to accelerate growth, optimize partner engagement, and drive revenue. Our solution offerings we designed to meet our clients where they are in their AWS partnership journey, with packaged services that can be customized to our clients' needs that include:

Partner Onboarding: Streamlined onboarding processes tailored for AWS Partners, including enablement on AWS Partner Network (APN) requirements, certifications, competencies and training programs to ensure clients are fully equipped for success.
Alliance Program Design and Execution: Strategic design and implementation of alliance programs with a focus on AWS collaborations, including joint business planning, incentive structures, and co-investment models that align with the client’s partner objectives.
Channel Sales Enablement and Demand Generation Consulting Support: Guidance and support for AWS channel partners to build effective sales strategies, accelerate pipeline development, and generate qualified demand through AWS-centric campaigns.
Go-to-Market Strategy and Content Development: Development of tailored go-to-market plans for AWS solutions, including positioning, messaging, collateral creation, solution briefs, case studies, and joint marketing content that resonate with target audiences and AWS field sales teams.
Co-Sell Strategies: Design and execution of co-sell initiatives with AWS, leveraging AWS field sales collaboration, co-marketing opportunities, and co-selling motions to maximize deal closure rates and revenue growth.
Partner Marketing Campaign Planning and Execution: End-to-end planning and management of marketing campaigns for AWS partners, including digital campaigns, webinars, events, and social media outreach, optimized to drive partner engagement and lead generation.
Automated Workflows and Performance Reporting: Implementation support of sales tools for tracking partner activities, opportunity pipeline, and performance metrics, with dashboards tailored to AWS partner programs for actionable insights and decision-making.
Marketplace Offerings: Support in creating, publishing, and promoting solutions on the AWS Marketplace, including pricing strategies, listing optimization, compliance, and marketing support to increase discoverability and adoption.

“We’re incredibly proud and excited to launch Stryde Solutions as a woman-owned business built on years of experience, a shared vision and passion for helping companies reach their full potential,” said Taylor Salazar and Kristin Taner, Co-Founders of Stryde Solutions. “After years of working across marketing, sales, and partner ecosystems, we saw a clear gap—companies need niche, experienced, execution-focused partner development solutions that do not rely on traditional hiring models. With Stryde, we are combining our complementary strengths to deliver agile, high-impact services that help our clients grow faster, smarter, and more efficiently—by driving new revenue channels through strategic partnerships.”

About Stryde Solutions
Stryde Solutions is a next-generation AWS Partner Development Services and Solutions firm that empowers companies efficiently to accelerate channel and alliance goals through a powerful blend of people and technology to automate processes and reduce FTE hiring risk. Founded by industry veterans Kristin Taner and Taylor Salazar, the company delivers scalable, results-driven partner strategies for high-growth technology organizations. Stryde Solutions is a proud AWS APN Partner.

For more information visit www.strydesolutions.io

Media Contact:
Kristin Taner
kristin@strydesolutions.io
+1-262-271-7791
www.strydesolutions.io